SS25 PUMA x BVB
Anniversary

2025

PUMA FOOTBALL

packaging

Inspired by the bold spirit of 90s football culture, the packaging design echoes the energy, individuality, and unapologetic style of the era. Translating the vibrant jersey aesthetics into a tactile unboxing experience, the design features neon accents, and layered visual elements that embody a spirit of being fearless, taking risks, and relentlessly chasing your dreams.

Just like the jersey, the packaging doesn't just hold a product—it carries a statement: "Dare to stand out."

CREDITS

Packaging Manager: Nils Grosse
Project Manager: Tim Wormser
Jersey Graphic Designer: Chris Austin

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